[page number] -3- [end page number] Company in New York City which is a subsidiary organization of the American Eugenics Society. The Society owns more than half of the capital stock in it. The Society or the Publishing Company do not expect the magazine will be paying for itself for several years to come and the more subscribers we can get the sooner will it come to paying for itself. As you will notice there are no advertisements in it, and all of the space is taken up with reading matter. There is actually more reading matter in it than there is in the Literary Digest, for example, although the Literary Digest looks bigger because of the advertising. It is issued monthly, and there are always articles by leading Americans in it who are interested in some phase of eugenics. (Right here it might be advisable to tell the people what eugenics really is so they will not have a mistaken notion about it. Explain the definition which Galton gave of the subject and tell them this so as to disabuse their minds of any ridiculous ideas they might possibly entertain. Then you can show them the copy of the magazine which you have with you and this will help them to make up their minds also. Be sure to emphasize the fact that it is written in popular language and not in scientific language and that it is the only magazine of its kind in the world.) Prospect: In case I decide to take a membership when and how do I pay? You: The regular subscription price to the magazine is $3 per year which, as I have said, does not begin to cover the cost. The membership in the American Eugenics Society is